Our concept emphasizes the revolutionized traditional shopping concept and that CFC provides a comprehensive experience to escape from the dullness of daily routines. Rather than simply offering a place to buy goods, we highlighted that the mall strives to create an enjoyable and entertaining outing for guests in all seasons. Our ultimate objective is to reflect how the mall makes every visit a memorable and fun-filled occasion.

The art direction is a playful and vibrant representation of the concept of escapism. It uses bright colors, contrast, and humor to capture the viewers’ attention and convey a positive and fun message. The background colors create a contrast between the urban setting and the warm colors, suggesting that the escape is not far away. The text reinforces the idea of a daily escape, inviting the viewers to join the people in the image and experience something different and exciting.