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Ramy Emad: A Strategic Visionary Shaping the Future of Advertising

Ramy Emad is a trailblazer in the advertising world, blending his pharmaceutical roots with a passion for strategy and innovation. His journey from the pharmaceutical industry to founding a transformative advertising agency is a story of vision, adaptability, and a relentless drive to bridge gaps in the market.

From Pharmacy to Strategy: The Beginnings of a Passion

Graduating from the Faculty of Pharmacy, Ramy initially made his mark in the pharmaceutical industry. However, his creative instincts and curiosity about advertising gradually pulled him in a new direction. While pursuing his pharmaceutical career, Ramy began exploring the advertising landscape, discovering a deep passion for strategic planning—a field that aligned perfectly with his analytical and strategic mindset.

Determined to refine his skills, he pursued certification in strategic planning from the UK, setting the foundation for a career in advertising. Collaborating with multinational brands and agencies, Ramy quickly established himself as a formidable force in strategic planning and business development, successfully driving the growth of multiple brands across diverse regions.

Founding Develovent: A Vision Beyond Creativity

In 2016, Ramy Emad founded Develovent Network, a groundbreaking agency with a clear vision: to go beyond creativity and focus on internal brand development. The agency’s name, a blend of “Development” and “Venture,” reflects this mission, emphasizing a commitment to building strong, sustainable brands.

Ramy recognized a critical gap in the advertising industry—a divide between the structured, systematic approach of corporate environments and the dynamic, innovative nature of agencies. To address this, he introduced the CorAgency Concept, a unique model that merges the best aspects of both worlds. This concept became the cornerstone of Develovent’s philosophy, enabling the agency to deliver consistent value to both clients and team members.

Strengthening the Vision: Collaboration and Growth

To further refine his vision, Ramy brought on board Dr. Emad Abdelmoniem, a seasoned leader with over 30 years of experience in multinational corporations. Dr. Emad’s expertise in business growth and organizational management added depth to Develovent’s strategies, solidifying its reputation as a forward-thinking agency that thrives on innovation and excellence.

A Global Vision for the Future

Today, Ramy Emad leads Develovent with an ambitious goal: to transform it into the largest global advertising network. Unlike traditional agencies, Ramy envisions Develovent as an interconnected system of franchises worldwide, seamlessly blending corporate and agency cultures.

To achieve this vision, he emphasizes three core strategies:

  • Technological Innovation: Investing in cutting-edge tools and platforms to stay ahead in the ever-evolving advertising landscape.
  • Global Expansion: Establishing franchises across the globe to create a unified network.
  • Sustainable Growth: Building an organization that prioritizes long-term brand development over short-term gains.

A Legacy of Strategic Impact

Ramy Emad’s journey from pharmacy to advertising is a testament to his ability to adapt, innovate, and lead. His focus on strategic planning and brand development has redefined how advertising agencies operate, setting new benchmarks for growth and innovation in the industry.

Under his leadership, Develovent Network continues to thrive as a dynamic, visionary agency that bridges the corporate and creative worlds, helping brands reach their full potential while maintaining a culture of excellence and innovation.

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